Assessing texts for suitability…
The more of
the following you can talk about, the more range your Case Study has…
1.
Opportunities for Binge Viewing
2.
Opportunities for Event Television
3.
Opportunities for Media Meshing
4.
Opportunities for creating User Generated Content
5.
Opportunities for various Audience Gratifications
(diversion, personal identity, personal relationship or surveillance)
(diversion, personal identity, personal relationship or surveillance)
6.
Opportunities for various Tribes
7.
The inclusion of Star Power
8.
The inclusion of a range of Representations
9.
The inversion of traditional Stereotypes / Proppian
Archetypes (Countertypes)
10. The inversion of traditional
narrative structures (intertextuality or subverted)
11. Examples of modern and
identifiable Brand Values
12. Examples of Vertical
Integration, providing economic benefits
13. Examples of Synergy with the
Music Industry
14. Examples of Synergy with the
Video Game industry
15. Examples of Technological
Convergence
16. Examples of Unique Selling
Points
Specific examples of Moving Image Platform
Specific examples of E Media Platform
Specific examples of Print Platform
Audience
§ Demographics / Socioeconomic (ABC1 etc)
§ Young and Rubicon
§ Uses and Gratifications
§ Tribe theory
§ Media Meshing / Stacking
§ User Generated Content
Institution
§ Ideology
§ Brand Values
§ Conglomerates / Parent Firms
§ Vertical Integration
§ Synergy
Representation
§ Star Power
§ Stereotypes / Countertypes
§ Gender / Race /
Narrative and Genre
§ Symbols / Signs / Metaphors
§ Propp Archetypes
§ Todorov Structure
§ Unique Selling Points
Cross Media Promotion
§ Technological Convergence
§ Media Meshing / Media Stacking
§ Print / E Media / Moving Image
- Film, TV, extracts, trailers, teasers, sneak-peeks, DVD featurettes, adverts, chat show appearances, viral videos
Specific examples of E Media Platform
- Video games, LOVEFILM, Netflix, YouTube/Vimeo, fan sites, UGC, fan fiction, social media campaigns
Specific examples of Print Platform
- Film posters, DVD sleeves, comic books, Empire, Sight & Sound magazine
Synergy with Video Game industry
Synergy with Music industry
