12 Mark Question help task...

Practice writing PEE paragraphs, embedding Media Language / Wider Contexts, and providing examples from other texts.  Then link back to the question, and repeat.

Balance your answer with several points that support the statement, with one or two that argue against it, in order to show EVALUATION.

How has technological convergence transformed the viewing behaviour of audiences?
Media Language / Theory Points to SUPPORT the statement...
  • One example of changing audience behaviours could be the notion of Binge viewing / Timeshifting. An example of this would be…
  • Another example of changing audience behaviours could be the notion of Media Meshing / Stacking. An example of this would be…
  • Another example of changing audience behaviours could be the notion of Citizen Journalism. An example of this would be…
  • Another example of changing audience behaviours could be the notion of User Generated Content. An example of this would be…
  • Another example of changing audience behaviours could be the theory of active audiences, in particular the Uses and Gratifications Theory (Blulmer and Katz). An example of this would be…
  • Another example of changing audience behaviours could be the theory of active audiences, in particular Participation Culture (Henry Jenkins). An example of this would be…
  • Another example of changing audience behaviours could be the theory of active audiences, in particular Remix Culture (Lev Manovich). An example of this would be…
  • This is an example of media Pluralism. An example of this would be…
  • This is an example of media Post Traditional / Post Modern media audiences. An example of this would be…

Media Language / Theory Points to show EVALUATION of the statement...
  • However, a Marxist would challenge this pluralistic view….
  • However, a Media Dystopian would challenge this pluralistic view….
  • However, the continued existence of Event Television in popular culture (such as _______) could suggest that this rise in binge viewing is not universal. 
  • However, a negative impact of Media Meshing/Stacking/Binge Viewing on audiences could be the effect this has on social interaction / addiction. For example, Media Meshing/Stacking/Binge Viewing provided by _______ has the effect of…
  • However, a negative impact of Media Meshing/Stacking/Binge Viewing on audiences could be the effect this has on productivity / education. For example, Media Meshing/Stacking/Binge Viewing provided by _______ has the effect of…
  • However, a negative impact of Social Network Sites or UCG on audiences could be the effect this has on society / bullying. For example _______ has the effect of...